Validate demand before you commit to production.
Put a product concept in front of thousands of engaged shoppers and measure real interest, price sensitivity and feature preference. Research-grade signal from revealed behaviour, in days rather than months.
Aggregate and anonymised reporting. GDPR and DPDP aligned. Consumers are never charged.
AirGlass AR Specs
Live · 2,418 shoppers
0%
interest
Willingness to pay
Variant preference
Built for product, brand and consumer-insights teams.
Days
to a confident read
1000s
of live respondents
~1/10th
of panel research cost
Concept testing should not take a quarter.
Panels and focus groups are slow, costly, and measure what people say in an artificial setting. By the time results land, the roadmap has often moved on, or worse, tooling has already begun. VibeMart measures what people do in a live shopping context, so you get a demand and pricing read early enough to act on it.
Answer, before you build:
- Is there real demand?
- What will they pay?
- Which variant wins?
- Who is ready to buy?
How it works
Three steps. Live the same afternoon.
Publish the concept
Add your unreleased product as a concept: name, two price points and two variants. It goes live to shoppers in minutes, no creative production required.
Shoppers respond
People already in a buying mindset engage with it exactly as they do real products: they save it, choose a variant, and reserve at the price they would actually pay.
Read the demand
Interest, price sensitivity, feature preference and sentiment populate a live dashboard, and export cleanly into your readout.
What you measure
Every interaction is a data point. This is the read-out.
Demand & interest
Saves, shares and engagement answer the first question: is there genuine pull for this product?
Price sensitivity
Shoppers reserve at the price they would pay, producing a willingness-to-pay read grounded in a real trade-off, not a survey scale.
Feature preference
Colour, size, edition. The winning configuration, from choices people actually make.
A/B concepts
Run two versions side by side and see which direction the market prefers, with a clear split.
Qualitative signal
Unprompted comments surface the language, objections and delight you cannot get from a rating scale.
Purchase intent
Shoppers who want the product for real can join a waitlist or pre-order. You measure intent, and pay only for qualified leads.
Signal you can defend in a readout
A playful front end for shoppers, a rigorous instrument for your team. The engagement is what makes the data honest.
Revealed, not stated
Respondents act inside a shopping context instead of answering a hypothetical. Behaviour beats claimed intent.
Clean responses
One weighted response per shopper, with duplicate and low-quality activity filtered out before it reaches your dashboard.
Private by design
Results are aggregated and anonymised. No individual-level data is ever shared, and activity is consented.
Pricing that maps to outcomes
Pay for tests and for qualified intent. Never for our users.
Concept test
Per test
A complete demand read: interest, price curve, variant split, sentiment and verbatims.
Qualified leads
Per lead
Shoppers who convert to a waitlist or pre-order. You pay only for validated intent.
Featured placement
Per campaign
Prioritise your concept across the storefront to reach a larger, faster sample.
Enterprise
Custom
Ongoing testing programmes, category benchmarks and dashboard access for your team.
Indicative structure. We will scope a plan to your test volume and category. Talk to us.
Questions insights teams ask
Is this real market research?+
Yes. You are measuring revealed behaviour, what people save, choose and reserve, inside a live shopping context. That is a stronger signal than a survey panel answering a hypothetical, and it comes with the same aggregate reporting your team expects.
Who are the respondents?+
Consumers actively browsing and shopping on VibeMart, so they are already in an evaluation and buying mindset. We report live sample sizes on every concept, and can target by category so you reach the right audience.
How do you ensure data quality?+
Responses are de-duplicated to one per shopper, low-quality and automated activity is filtered, and price sensitivity is derived from a real trade-off rather than a stated-preference scale. Results are aggregated before you see them.
How fast are results?+
A concept is live in minutes and demand begins accumulating immediately. Most tests reach a confident read in days, not the weeks a traditional panel takes.
Is it private and compliant?+
All reporting is aggregate and anonymised, activity is consented, and no personally identifiable data is shared with brands. Our handling is aligned with GDPR and India's DPDP Act.
What does a shopper pay?+
Nothing, ever. VibeMart is a no-spend experience for consumers, which is precisely why their reactions are honest and unclouded by price shock or buyer's remorse. Brands fund the platform, users never do.
Book a demo
Tell us what you would like to test. We will set up your first concept and walk you through the results.
Know the demand before you build the product.
Book a walkthrough, or publish your first concept today and watch the demand come in.